Friday 9 May 2014

Join the Fashion Revolution!

The 24th of April 2013 was a normal day for high street shops and fashion stores throughout the world, until a factory in Dhaka Bangladesh collapsed. Killing 1133 people and injuring many many more, this was a catastrophe for fashion supply chains around the world. This was because the factory that collapsed was the workplace of thousands of garment workers, making clothes for many of the shops we buy from every day. 

This year, the 24th of April marked a day full of force from many, trying to change the way people see their clothes. Fashion Revolution Day marked a year after the disaster and campaigned for people to ask stores and brands where their clothes were made and become curious about their clothes. 

The team at Ellie Ellie got involved in Fashion Revolution Day by turning our clothes #insideout, and asking questions about where our clothes were made and in what conditions! 


The power of social media and Twitter in particular saw many people tweeting the brands they were wearing to ask where their clothes came from, prompting response and recognition from many brands whose clothes were made in Dhaka Bangladesh! 

We also got behind a petition to change the labeling of clothing, to show the working conditions of the people who make the clothes, this would be such a big step forward in changing the affects our fashion culture has on many throughout the world. If you want to get involved and read more, find the petition here

Be curious about your clothes join in next year for Fashion Revolution Day

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